What are KPIs?
Key Performance Indicators (KPIs) are specific measurements that track organizations’ performances using numbers.
What do you want to track?
Well, if your goal is to be successful it’s imperative that you obtain the right audience. In other words, those people who are interested in your product or service. In order to do that ensure that your marketing strategies are focused on the right niche so, make a check list that includes the following:
1. Revenue obtained from your endeavors.
2. How much did you spend on each successful click, phone call, or sale?
3. Commitment to long-term or just a one-time purchase?
4. Return on investment or ROI – are you getting back at least what you put into it?
5. How many new clients are falling in love with your product or service?
6. Number of customers you need to get where you want to be?
7. How many people click on your advertisement endeavors and engage on your landing page? You know, the one with the call to action button that commits the clicker to a sale or service.
8. Is your webpage attracting customers who find you by chance? Or did they just simply Google your service or product?
9. How many of the people who viewed your business came from Social Media such as FaceBook?
10. How many people found you while scrolling on their phone and thought your business noteworthy?
What to do now that you have a checklist?
You can make it as simple or as complicated as you’d like. If you are just starting and you are on a tight budget, simply create an Excel spreadsheet with basic columns:
